The National Marine Manufacturers Association today announced the inaugural class of boat dealer recipients of the Marine Industry Customer Satisfaction Index Awards.
The awards recognize 785 boat dealers for excellence in customer satisfaction in sales and 691 for excellence in customer service.
For the first time, the NMMA is using dealer satisfaction data collected through the Marine Industry CSI program to recognize boat dealers.
To date, the CSI Awards have honored boat and engine manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve customers.
Dealer recipients achieved an independently measured standard of excellence of 90 percent or higher in customer satisfaction during the past program year.
Data are collected as part of a survey among customers who purchased a new boat or engine between Jan. 1 and Dec. 31 last year. For the reporting period, the program surveyed more than 122,000 customers.
“Boat dealers play a vital role in fostering customer satisfaction and upholding a positive ownership experience through their approach to sales and service, and it’s critical that we not only measure and understand their role, but recognize those dealers who excel at serving boaters,” NMMA vice president of engineering standards and membership Robert Newsome said in a statement.
“We thank the inaugural class of marine dealers for their commitment to their customers and for creating an incomparable boat ownership experience, ensuring that today’s boater remains the boater of tomorrow.”
The complete list of dealers honored with 2016 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry is at www.boatsatisfaction.com.