Skip to main content

NMMA launches new export program

The National Marine Manufacturers Association announced a new export development initiative that expands and formalizes existing international efforts and offerings for its members.

The new program helps NMMA members better connect with emerging international growth opportunities and realize untapped potential in the international market.

Nearly 96 percent of consumers live outside the United States, creating significant potential for the U.S. recreational boating industry, which is already a net exporting industry.

“More and more marine businesses are embracing exporting as a way to increase sales and navigate seasonal downturns,” NMMA president Thom Dammrich said in a statement. “The U.S. Department of Commerce reports that, on average, companies that export grow faster, pay higher wages and are more profitable than those that do not, so it’s critical that the U.S. marine industry capture its share of the global market.”

Since 2007 there has been a positive balance in U.S. trade of recreational boats and marine engines, totaling $2.2 billion in 2011, up 0.6 percent from 2010.

The NMMA’s export development program will be led by Julie Balzano, who joins the NMMA as export development director, bringing more than 20 years of exporting experience. Together with the U.S. Commerce Department, Balzano will focus on developing and implementing a comprehensive program that works with NMMA members to target established and long-term emerging international markets through counseling, training, group pavilions at key international boat shows and relationship building.

The NMMA also will work with the Commerce Department to identify key U.S. boat and sport shows to which they would bring potential dealers and distributors. These reverse trade missions would supplement the proactive and more vital efforts of attending international shows and will further solidify relationships made overseas.

“Julie brings a level of international expertise we have never had before that allows us to deliver a more comprehensive export and international program for our members,” Dammrich said.

Prior to joining the NMMA team, Balzano was director for Mexico and the marine industry sector in the International Trade Division of Enterprise Florida.

Click here for the full release.

Related

1_thumbnail_Darren Vaux Headshet 2022

ICOMIA President Darren Vaux sees common pressures facing worldwide boating industry

Founded in 1966, the International Council of Marine Industry Associations is a global organization composed of national boating federations and other bodies involved in the recreational marine industry. ICOMIA works on such issues as breaking down trade barriers, improving boating safety and promoting recreational boating worldwide.

1_AdobeStock_175388620

Clearing the Waterways

In Florida, in the aftermath of Hurricane Ian, it was estimated that there were 6,000 derelict boats in southwest part of the state. In most cases, boat owners don’t know resources are available to remove them because until recently there weren’t many.

1_AdobeStock_40421038

A Window on the World

Inflation, supply-chain kinks and the continuing war in Ukraine continue to be serious concerns, but numerous companies with a global presence for exports are reporting optimism at the start of 2023.

1_BRP

BRP Announces Mexico Production Facility

The $165 million plant will open in early 2025 in Chihuahua and create up to 1,300 jobs while bolstering production capabilities.

1_COAST. GUARD.FOUNDATION

C.G. Foundation Announces Scholarships

The program each year awards more than $500,000 to qualifying children of active duty, active duty reserve and retired Coast Guard members.

PROPSPEED-HIRES

Propspeed Expands U.S. Sales Team

Josh McGuire and Cole Barone were named regional sales managers for the Northeast and West Coast.

NEWPORT-IMPACT

Newport Boat Show Had $26.1M Impact

The September show drew more than 40,000 attendees last year, with boat sales estimated at $35 million to $40 million.

AdobeStock_182031788

Consumers Feel a Bit Better

A key measure of U.S. consumer confidence rose in December as the economy added 223,000 jobs, the smallest gain in two years. The Conference Board reported that its Consumer Confidence Index rose to 108.3 from 101.4 in November.

1_AdobeStock_272924647

How the ABYC Creates Standards

Standards are a full-time mission for the ABYC that goes beyond simply putting out a new supplement every July. As an organization built on a tradition of common-sense and real-world experiences, the ABYC works on standards development year-round with its Project Technical Committees.