NMMA launches ‘State of the Month’ initiative

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The National Marine Manufacturers Association government relations team is launching a “State of the Month” initiative to increase its advocacy efforts.

The team will engage with members of Congress and their staff for top boating and fishing states, focusing on key issues impacting the industry.

The initiative starts this month with Florida, the NMMA said.

There are 27 members of Congress in Florida — the top state for boat registrations and new-product sales — and nine of these members are part of the Congressional Boating Caucus, including caucus co-chair Rep. Lois Frankel, D-Fla.

The NMMA team will time their meetings with the Miami International Boat Show, which generates $854 million in annual economic impact for the state.

The team will document its State of the Month efforts on social media, reinforcing to key decision makers the size, breadth and impact of boating and fishing.