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NMMA names CSI award winners

TAMPA, Fla. — The National Marine Manufacturers Association named 46 recipients of the 2014 Marine Industry Customer Satisfaction Index Awards.

From Avalon/Tahoe to Yamaha, the awards honor manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer.

Award recipients achieved and maintained an independently measured standard of excellence of 90 percent or higher in customer satisfaction during the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2013, and March 31 this year.

Participating manufacturers are required to survey all new-boat buyers during the period. For this reporting period, the program surveyed nearly 60,000 consumers.

“Customers are inseparable from a company’s success, and this year’s CSI award recipients have embraced this fundamental understanding by cultivating an exceptional ownership experience,” NMMA director of engineering standards Robert Newsome said in a statement. “We congratulate these 46 manufacturers for their dedication to their customers and commitment to enhancing the boating lifestyle.”

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