NMMA: Outboard sales rose 7 percent in 2016

The push was fueled by increased demand for higher-powered engines.
Author:
Updated:
Original:

Outboard engine retail sales continued their upward trajectory in 2016, reaching a post-recession high of 254,200 units — a 7 percent increase from 2015.

The push was fueled by increased demand for higher-powered engines, said the National Marine Manufacturers Association, which released its statistical abstract section on outboard engines today.

The 300-hp and greater engine segment continued to lead all others in growth and was up 18.3 percent from 2015.

The average horsepower of an outboard engine has increased 38.1 percent since 2010 and it reached an all-time high of 118.6 in 2016.

Engines of 100 hp and greater accounted for 48.3 percent of engine sales; engines of less than 100 hp represented 51.7 percent of sales.

Retail unit sales of outboard engines in 2016 have increased 42.4 percent since falling to a low point in 2011.

Related

A Report from Ohio’s Hybrid Boat Show

The online/in-person show was deemed a success, but organizers say it can’t compare to a traditional boat show. “We took the best action available to us.”

Marina Conference and Expo Begins Tomorrow

Preconference workshops at the virtual event will focus on electrical code updates, BIG grant application guidance and marina operations.

Regal Names VP, North American Sales and Marketing

Jake Kuck had previously served as North American sales manager.

Williams Jet Tenders Expands

The U.K. builder is making changes to its facility to increase production and the size of its RIBs.

Industry Mourns Daniel Harper

The Siren Marine founder and CEO died unexpectedly.

Quick Hits: January 26, 2021

Oxe’s range of diesel outboards get EPA approval and the Association of Marina Industries’ Training Institute releases its certification course schedule.

Virtual Boat Show Season

With most of the winter boat shows canceled, will dealers see a slowdown in demand heading into spring?