With the 2019 winter show season in its wake, the National Marine Manufacturers Association released a video recapping the marketing, public relations and sponsorship results.
NMMA said in a statement that there were more than 82,000 ads across television, radio, print and online, and public relations generated 3,775 media stories that had a claimed advertising value of $9.3 million.
The statement said that social channels totaled more than 246,000 followers with more than 753,000 engagements, and that 109 social influencers reached 8.2 million people. There were 127 sponsorships executed, with 20 percent being new supporters. More than 2.4 million consumer emails were sent, and show websites had more than 1 million visits.