NMMA produces video of 2019 show season

Author:
Publish date:
NMMA

With the 2019 winter show season in its wake, the National Marine Manufacturers Association released a video recapping the marketing, public relations and sponsorship results.

NMMA said in a statement that there were more than 82,000 ads across television, radio, print and online, and public relations generated 3,775 media stories that had a claimed advertising value of $9.3 million.

The statement said that social channels totaled more than 246,000 followers with more than 753,000 engagements, and that 109 social influencers reached 8.2 million people. There were 127 sponsorships executed, with 20 percent being new supporters. More than 2.4 million consumer emails were sent, and show websites had more than 1 million visits.

Click here for the video.

Related

Viking Holds Vaccination Event

The New Jersey-based builder is working with local healthcare providers to offer Covid-19 shots to employees and their families.

Bellingham to Supply Dock for Superyacht Marina

Bellingham Marine will design and install a floating concrete dock system at Hurricane Hole Superyacht Marina in the Bahamas.

Off the Charts

Even as builders faced order backlogs and product shortages, registrations continued to soar in March.

Maverick Boat Group Expands

The Florida-based builder plans to increase production capacity by 30 percent and add 150 new jobs.

Polaris Names CEO and CFO

Previously interim executives, Michael Speetzen was named the CEO and Bob Mack the CFO of the Minnesota-based powersports company.

Sanlorenzo Reports Q1 Financials

The Italian builder continues to gain market share and expects to debut five models at Cannes in September and launch three new lines in 2022.