Skip to main content

NMMA promotes certified dealers at boat shows

The NMMA helped promote certified dealers with a series of ads that appeared in the NMMA’s boat show guides for 18 shows.

The National Marine Manufacturers Association supported Marine Industry Certified Dealerships during boat show season by giving certified dealers promotional opportunities at NMMA boat shows.

The estimated value of 2014-15 contributions is about $120,000 and the NMMA plans to continue its support of certified dealers during the coming boat show season.

During the 2014-15 boat show season, the NMMA helped promote certified dealers with a series of ads that appeared in the NMMA’s boat show guides for 18 boat shows. The ads listed the names of certified dealers in the local show area, so show-goers easily could identify the ones nearest them.

"NMMA boat shows are the premier consumer recreational boating sales and marketing events in key markets throughout the United States, and it’s incredible to have this kind of support and solidarity for the program,” certified dealer program director Sonja Moseley said in a statement. "Boat shows represent an important venue by which a potential boat buyer could locate a certified dealer. The advertisements help draw attention to the benefits of buying a boat from a certified dealer, which are underscored by the fact that certified dealers, on average, score higher in CSI surveys than non-certified dealers.”

In addition to the advertising opportunities in its show guides, the NMMA supported the MICD program through editorial content in consumer exhibitor newsletters that ran throughout last year, helping to communicate the value of the program to a broader audience.

"NMMA sees the value in promoting certified dealers through its boat show advertising and marketing, and we wanted to do what we could to support MICD program efforts and espouse its value to consumers,” NMMA vice president of boat shows Cathy Rick-Joule said. "Ultimately we want consumers who visit our shows to have an exceptional experience at the retail level, and the MICD program helps dealers not only meet, but consistently exceed customer expectations.”

Related

1_AVIKUS

Avikus Debuts Autonomous Navigation

The company will demonstrate ‘Neuboat’, an autonomous phase-2 navigation solution for recreational boats at this year’s FLIBS.

1_IAN_ROUNDUP

Scope of Ian’s Devastation Emerges

Southwest Florida’s marine industry businesses are ensuring the welfare of their people well before the cleanup even begins.

1_MERCURY.MARINE

Mercury Marine Receives Environmental Award

The company was recognized in the large business sustainability category by Wisconsin Manufacturers and Commerce.

1_MARINEMAX

MarineMax Closes IGY Marinas Acquisition

The deal adds 23 megayacht marinas, the Trident superyacht membership and management platform and Fraser Yachts and Northrop & Johnson to the company’s portfolio.

1_CGFOUNDATION_IAN_PHOTO

Coast Guard Foundation Activates Emergency Relief Program

The nonprofit is providing support to Coast Guard members and families impacted by Hurricane Ian.

1_TORQEEDO

Torqeedo Announces New Leadership

Fabian Bez assumes the CEO role while Heiko Veitmeier comes on board as CFO.

1_ABA

ABA Celebrates 30 Years

The America Boatbuilders Association was founded in 1992 with the objective of collectively buying engines, raw materials and manufactured products at better prices.