NMMA releases statistical report for Canada

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The National Marine Manufacturers Association announced the release of its first Canadian Recreational Boating Statistical Abstract for 2010 and 2011, which showed that in 2011 retail sales of recreational boats and engines reached $2.8 billion.

For the first time the NMMA, working with Transport Canada and Stats Canada, conducted research throughout the marine industry and among NMMA members. The data reveal statistics about Canada’s recreational boating retail sales, participation and boater demographics, the overall retail market, imports/exports and economic factors that affect the industry.

“With access to such comprehensive data we can now more fully evaluate the recreational boating industry in Canada to better understand how we can grow as an industry and service our members,” NMMA Canada executive director Sara Anghel said in a statement. “In addition to setting a benchmark moving forward, the data confirms that the recreational boating industry is significant for the Canadian economy.”

The abstract reveals that in 2011, sales of new and used recreational boats and new outboard engines totaled $2.8 billion, down 21 percent from the previous year.

There were 44,400 new boats sold in 2011 and their estimated retail value was $1.6 billion. The figures represent a 22 percent decline in unit sales and an 18 percent decline in dollars from 2010.

The report showed that 54,247 used boats were sold in 2011 and that their estimated retail value was $1 billion. The figures represent a 33 percent decline in unit sales and a 25 percent drop in dollars from 2010.

Led by rowboats and canoes, 2010 exports of recreational boats from Canada increased by 26 percent from the previous year. There were 215,000 boats exported from Canada, and rowboats and canoes comprised 81 percent of the total.

In 2010, Canada exported 6,823 outboard boats with a value of $9.6 million. Outboard boats comprise 3 percent of Canada's exported dollar and unit volume. In the same time period, Canada imported 14,466 outboard boats with a value of $98 million. Outboard boats comprise 16 percent of imported boat dollars and units.

It is estimated that 38 percent of Canadian adults went boating at least once during 2011, which translates to 10.5 million boaters, according to the report.

“Despite a decrease in sales of new and pre-owned boats in 2011, largely a result of the global economic recession, the boating industry in Canada is resilient,” Anghel added. “Given the immense access to water across the country and a passion among residents for the outdoors, boating remains a top recreational activity for Canadians.”

As with the NMMA’s U.S. version of the abstract, one free copy will be available, beginning in February, to all NMMA members, both Canadian and U.S., to download from www.nmma.org. Members will be able to order print copies for $70. Non-members can purchase the abstract for $750.


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