The National Marine Manufacturers Association announced Tuesday that it retained TRMG to sell space on all NMMA websites, newsletters (except the weekly Currents newsletter) and Boat Show Exhibitor magazine.
TRMG already publishes and sells advertising in the official show guides for the NMMA’s 17 boat and sport shows.
“TRMG has done a great job producing our show guides, so selling digital advertising for our boat show and B2B websites is a natural extension for them,” NMMA chief marketing officer Carl Blackwell said. “And by adding the responsibilities of selling Boat Show Exhibitor magazine, newsletter and website advertising, we reduce the number of companies selling on behalf of NMMA to our members and other industry stakeholders, making it easier for them to take advantage of opportunities to promote their companies.”
British-based TRMG’s advertising sales scope will include all NMMA boat and sport show websites, NMMA.org, BoatShows.com, BoatShowExhibitor.com, consumer and exhibitor boat and sport show newsletters, and the Boating News Net and Washington Wave newsletters. TRMG representatives also will be working closely with Imagination Publishing, which provides editorial services for Boat Show Exhibitor magazine, to sell advertising space.