NMMA report shows boating’s impact in Canada

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The National Marine Manufacturers Association released a study showing that Canada's core recreational boating industry contributed an estimated economic impact of $5 billion (about $4.9 billion in U.S. dollars) and 67,000 jobs throughout Canada in 2012.

The release of the new NMMA study, titled “The Economic Impact of Recreational Boating in Canada: 2012,” coincides with the second annual Recreational Boating Day on the Hill in Ottawa.

Members of NMMA Canada from across all sectors of the Canadian recreational boating industry are gathering on Parliament Hill to advocate on behalf of the industry’s approximately 4,400 Canadian marine companies that provide goods and services of value to Canadian and international boaters. The Day on the Hill allows the industry an opportunity to communicate with parliamentarians on key issues affecting recreational boating and communicate the importance of the industry in Canada.

“Sharing our story on Parliament Hill today represents a critical element of our industry’s advocacy efforts,” NMMA Canada executive director Sara Anghel said in a statement. “It allows us to build an accurate understanding of the Canadians who make up recreational boating and the positive economic impact which these boating enthusiasts have across the country.”

The study was conducted by Hickling, Arthurs, Low on behalf of NMMA Canada and in cooperation with the recreational boating industry’s national marketing program Discover Boating Canada and regional marine trade associations across the country.

Click here for the full release.

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