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NMMA reports boost in online inventory program

The National Marine Manufacturers Association said Boat & RV Finder, the trade group’s boat and sport show online inventory program, has drawn more than 370,000 consumers to its show pages this year, which is up 6 percent from 2013.

The NMMA said exhibitor participation is up 19 percent and more than 6,000 boats and RVs are listed. The program aims to drive qualified prospects to exhibitors throughout the year.

The NMMA said involvement in the program drives traffic to showrooms, helps create a relationship with consumers, delivers one-on-one sales opportunities and builds prospect databases.

The NMMA said any boat or RV exhibitor who is contracted for space in a boat show or sport show is eligible to participate in the program and should contact the show manager for future opportunities.

NMMA interactive marketing coordinator Ani Grigorian can be reached for more information on the program and how to get involved at agrigorian@nmma.org or by calling 312-946-6211.

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