Skip to main content

NMMA reports new-boat sales gains in 2011

Sales of aluminum fishing and pontoon boats helped boost new-boat sales last year to their first gain since 2006.

That’s according to the National Marine Manufacturers Association’s annual Recreational Boating Statistical Abstract, issued today, which shows the U.S. recreational boating industry improving overall.

The NMMA report also shows that boating participation was at its highest level in nearly 15 years, increasing 10 percent last year.

In 2011, retail sales of boats, accessories and marine services increased 6 percent, to $32.3 billion, the report showed. New powerboat and sailboat sales increased 0.8 percent, to 214,405, the first increase in five years.

Leading a recovery were sales of aluminum powerboats — primarily fishing and pontoon boats — which were up 4 percent in 2011.

Smaller boats continued to dominate sales; 95 percent of the 12.4 million registered boats in the United States in 2011 were less than 26 feet, and 84 percent were registered to households with an income of less than $100,000.

“Americans’ passion for enjoying the boating lifestyle is taking precedent as they put aside concerns about the economy in favor of creating lifelong memories with loved ones,” NMMA president Thom Dammrich said in a statement.

A survey, in conjunction with Foresight Research, of 3,100 boaters and non-boaters from December 2011 shows that an estimated 15.2 percent of the 237.7 million Americans were actively engaged in shopping for or planning to purchase a boat in 2012. This is an increase from 10 percent in 2010.

Click here for the full release.

Related

1_TRAVELIFT.COOP

Marine Travelift Launches Co-op Program

The company received its first student, a University of Wisconsin engineering major, in the seven-month paid co-op.

1_JULY4

Trade Only Today Returns Tuesday

The e-newsletter will not publish July 4 in observance of Independence Day. We wish everyone a safe holiday weekend.

1_ORR.FUNDS

ORR Announces Federally Funded Projects

The U.S. Economic Development Administration prioritized outdoor recreation for the first time

Norm#4

Ten Ways To Sell in a Tough Economy

These keys to successful selling can help you create customers who keep coming back, even when sales dip

1_ASA.BOARD

ASA Names New Board Members

The American Sportfishing Association filled two at-large seats and two regional seats on its board of directors.

1_EXEC.SEARCH

Dammrich, Hopkinson Partner With Marine Resources Recruitment

The industry veterans will help clients fill executive-suite, marine industry job openings around the world.

1_PULSE.PING.0630

DEALERS: How Was Business in the First Half of 2022?

With the second quarter coming to a close, was there parity between the budget and financial performance in the first six months? Take the Pulse Report survey here.

1_PMMPODCAST

Passagemaker Relaunches Podcast

Trawler Talk aims to connect with those who are interested in the cruising lifestyle, with episodes dropping every other week