Skip to main content

NMMA rolls out new CSI dealer awards

The National Marine Manufacturers Association said it will expand its Marine Industry Customer Satisfaction program to recognize marine dealers.

The National Marine Manufacturers Association said it will expand its Marine Industry Customer Satisfaction program to recognize marine dealers.

This new award category, which takes effect with the first announcement of dealer recipients in early 2017, will recognize marine dealerships that rate 90 percent or above in overall customer satisfaction in the sales and service category.

“With the launch of the dealer category in the Marine Industry CSI Awards, we are pleased to now recognize marine dealers who provide outstanding customer service and satisfaction,” NMMA vice president of engineering standards Robert Newsome said in a statement. “The Marine Industry CSI program showcases the commitment of manufacturers and dealers to their customers by creating an exceptional boat ownership experience.”

Dealers can be recognized with a Marine Industry CSI Award if the following guidelines are met:

  • Dealers must sell boats or engines for a Marine Industry CSI participating manufacturer. Boats or engines sold for non-participating manufacturers will not be included in the determination.
  • Dealers must score 90 percent or above on “Overall Satisfaction” with dealer sales and service questions in the current Marine Industry CSI program surveys. The 2016 survey period runs from Jan. 1 through Dec. 31.
  • Dealers must receive a predetermined minimum of single-brand or aggregate-of-brand responses to be considered for the CSI Award. Winners will be announced early next year.

In 2017 the program will expand to include a portal where dealers can access aggregated satisfaction data for all of the brands they carry in the program.

“Since 2003, the NMMA has recognized participating boat and engine manufacturers for superior customer satisfaction. With the addition of the Dealer Award, the Marine Industry CSI program now recognizes dealers in the marine industry for their exemplary customer service, as well,” Steve Pizzolato, CEO of the Avala Marketing Group, administrators of the CSI program, said in a statement.

Related

1_DOWDIVE

Boating Shares Suffer in Market Selloff

Major U.S. stock indices weakened yesterday, and recreational marine shares fared even worse on a percentage basis.

1_SCANIAFRANZKE

Scania Appoints President of U.S. Operations

Company veteran Jorg Franzke replaces Håkan Sterner, who is returning to Sweden.

norm

Promote Safe Boating Week; a Fishing Icon Passes

The May 21-27 observance takes on heightened importance with the thousands of newcomers to boating. Meanwhile, bass fishing lost a legend with the death of Ray Scott.

1_AZIMUTIBACKLOG

Azimut-Benetti Booked $2.1B in 2021 Backlog

The builder said new models and a “diversified product portfolio” drove sales growth to record levels.

1_IBEXAWARDS

Deadline Set for IBEX Innovation Awards

Organizers said entries for this year’s program must be completed by Aug. 16.

1_OCEANCRAFT

Ocean Craft Marine Announces New Sales Agent

The company said Capt. Andy Langesfeld will serve as Southeast sales agent and brand ambassador for its amphibious RIBs.

1_WEBASTORESULTS

Webasto Posts Losses in FY 2021, Q1 of 2022

Although overall sales are growing, the company said strategic investments and lower China revenue resulted in persistent losses.

1_YAMAHAZLOTNICK

Yamaha Names Marketing Manager for WaterCraft

The company said Leslie Zlotnick will oversee advertising, public relations, digital marketing and events.