NMMA rolls out new CSI dealer awards

The National Marine Manufacturers Association said it will expand its Marine Industry Customer Satisfaction program to recognize marine dealers.

The National Marine Manufacturers Association said it will expand its Marine Industry Customer Satisfaction program to recognize marine dealers.

This new award category, which takes effect with the first announcement of dealer recipients in early 2017, will recognize marine dealerships that rate 90 percent or above in overall customer satisfaction in the sales and service category.

“With the launch of the dealer category in the Marine Industry CSI Awards, we are pleased to now recognize marine dealers who provide outstanding customer service and satisfaction,” NMMA vice president of engineering standards Robert Newsome said in a statement. “The Marine Industry CSI program showcases the commitment of manufacturers and dealers to their customers by creating an exceptional boat ownership experience.”

Dealers can be recognized with a Marine Industry CSI Award if the following guidelines are met:

  • Dealers must sell boats or engines for a Marine Industry CSI participating manufacturer. Boats or engines sold for non-participating manufacturers will not be included in the determination.
  • Dealers must score 90 percent or above on “Overall Satisfaction” with dealer sales and service questions in the current Marine Industry CSI program surveys. The 2016 survey period runs from Jan. 1 through Dec. 31.
  • Dealers must receive a predetermined minimum of single-brand or aggregate-of-brand responses to be considered for the CSI Award. Winners will be announced early next year.

In 2017 the program will expand to include a portal where dealers can access aggregated satisfaction data for all of the brands they carry in the program.

“Since 2003, the NMMA has recognized participating boat and engine manufacturers for superior customer satisfaction. With the addition of the Dealer Award, the Marine Industry CSI program now recognizes dealers in the marine industry for their exemplary customer service, as well,” Steve Pizzolato, CEO of the Avala Marketing Group, administrators of the CSI program, said in a statement.


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