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NMMA, Sail America agree to new partnership

The National Marine Manufacturers Association and Sail America have restructured their affiliation agreement.

Under the new partnership, Sail America will continue to function as a separate legal entity and will maintain its own dedicated staff, board of directors and committees.

Sail America will be responsible for endorsing and promoting sail-focused boat shows, developing outreach programs to promote the sailing lifestyle and running seminar programs at all Strictly Sail shows and SailFests. It also will provide content and support for Discover Boating and help develop funding models to increase sailing’s contribution to the Grow Boating Initiative.

Sail America will continue to own Strictly Sail Pacific, but all boat show operations will be managed by the NMMA. The NMMA will be responsible for managing and producing Strictly Sail Chicago, Strictly Sail Miami, Strictly Sail Pacific, and SailFest events at the Virginia In-Water Boat Show, the Liberty Boat Show, and the Baltimore Boat Show.

“This new arrangement allows Sail America to provide a dedicated focus on the needs of the sailing industry, while at the same time expanding our reach and capabilities,” said Bill Goggins, president of Sail America and commercial director of Harken, in a statement.

Under the new agreement, the NMMA will pay Sail America a share of sailing-related revenue from the NMMA-owned boat shows and will provide Sail America with access to its staff and resources in the areas of membership support, marketing communications and government relations.

“From NMMA’s perspective, this is a win-win situation,” said the NMMA’s president Thom Dammrich, in a statement. “The new partnership better utilizes existing resources and expertise of both NMMA and Sail America and will serve to increase visibility of sailing.”

For information about the new Sail America/NMMA affiliation, contact Sail America executive director Jonathan Banks at (401) 841-0900; jbanks@sailamerica.com; or the NMMA’s vice president of marketing and communications Carl Blackwell at (312) 946-6277; cblackwell@nmma.org.

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