NMMA schedules Growth Summit follow-up

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To continue the conversation started at the Recreational Boating Stakeholders Growth Summit in December, a follow-up meeting is being planned for the first half of March to begin the work needed to start growing the industry.

In an e-mail to summit participants, National Marine Manufacturers Association president Thom Dammrich said the highest-ranked joint action, according to a summary of the summit, was to create a national industrywide coalition of recreational boating stakeholders to evaluate and develop implementation strategies for the highest-ranked recommendations from the summit.

He encouraged each stakeholder association, trade group and consumer boating organization to nominate a representative and an alternate to the new national coalition.

“As we move forward, we will need interested representatives of every sector involved on the task forces and implementation teams,” Dammrich wrote. “There will be plenty of opportunity for people to be part of achieving the four visions we laid out in Chicago.”

The four visions are:

• United industry cross-sector collaboration brings results — boating now the preferred recreational choice.

• Boating participation soars — new generation, highly diverse, family-friendly lifestyle and consumer-friendly.

• Expanded access to the water and the lifestyle has been achieved.

• Smarter and fewer regulations and better boating education results in safe, affordable, enjoyable boating.

    Other joint actions deemed important by summit participants include:

    • Encourage boaters to invite friends, neighbors and family members boating and share stories online.

    • Industry leaders from all stakeholder groups should commit to delivering the message of collaboration on a growth agenda to their respective associations and groups.

    • Encourage universal support and adoption of the “Discover Boating” and “Welcome to the Water” campaigns.

    • Work with boat shows to help deliver basic boating education to help new boaters get started.

    • Focus recreational boating recruitment efforts more on kids — summer camp and school programs and more kids’ events needed.

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