NMMA sells owner’s manual business line

Ken Cook Co. acquired the National Marine Manufacturers Association’s boat owner’s manual business.
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Ken Cook Co. acquired the National Marine Manufacturers Association’s boat owner’s manual business.

The NMMA said its owner’s manuals were created to help recreational boaters operate with safety and pleasure in an easy-to-understand format.

They contain details about the boat; typical equipment supplied or fitted to its systems; and information about operation and maintenance for four classes of boats — runabouts (propeller and jet drives); fishing and skiing; sportfish cruisers and yachts; and pontoon and deck-style.

The NMMA said there are no current plans to change the manuals during the transition; Ken Cook Co. will enhance the ordering process with an online bookstore.

“Owner's manuals are important resources for recreational boaters, and NMMA has provided them as a service to our members,” NMMA vice president of engineering standards Robert Newsome said in a statement. “The transition to Ken Cook Co. will be seamless, as they are the ideal partner for this program with their extensive marine industry experience, as well as programming, printing and fulfillment capabilities.”

The NMMA said Ken Cook Co. is known throughout North America and Europe for its owner’s manuals and other customer support resources for boats and accessories. It creates materials for more than 50 boatbuilders.

“We have an outstanding staff of content creators, illustrators, writers, publishers and application developers that routinely provide our customers with unique solutions,” said John Jost, director of marine solutions for Ken Cook Co.

“Given our active involvement with a number of marine associations, including ABYC, NMMA and WSIA, we are committed to bringing value to our customers with the latest regulations and safety information.”

During the past 40 years Ken Cook Co. has grown deep roots in the marine industry in the business-to-business and business-to-consumer areas, the NMMA said. More recently, the company won two Innovation Awards at the International BoatBuilders’ Exhibition & Conference for software/app development for boats.

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