A webinar set for Thursday from the National Marine Manufacturers Association, in conjunction with the U.S. Department of Commerce, will focus on helping businesses cope with exporting during a period when the United States has a strong dollar.
The biggest challenge of a strong dollar is that U.S. exports become more expensive for buyers in other countries. However, webinar organizers say a strong dollar won’t last forever, nor does it have to hurt a marine company’s exports.
Export Builders president Dave Archer will review ways to adjust sales strategy in response to the stronger dollar. Export Builders is a consultancy that helps companies and organizations that want to expand their export business.
The presentation is designed to provide ideas and guidance for company sales teams. It will focus on selling value rather than price.
Curt Hanson, principal with the Trade Acceptance Group, will review trade finance strategies designed to make it easier for foreign clients to continue to do business with U.S. companies, including working capital loans, currency hedging, trade credit insurance options and Export-Import Bank programs.
Trade Acceptance Group is a specialty financial services company founded by seasoned international banking professionals.