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NMMA signs Progressive as show sponsor

The National Marine Manufacturers Association, the world's largest producer of boat shows, today announced Progressive Insurance as the title sponsor of its 18 boat and sportshows from 2012-2014.

Terms of the partnership were undisclosed.

“We’re thrilled to have Progressive Insurance on board as the title sponsor of NMMA boat and sportshows. Our involvement with this great organization will help bring boating to more consumers and reach millions of potential show attendees, elevating the NMMA shows’ brand,” NMMA executive vice president Ben Wold said in a statement.

“In addition, this partnership will provide new resources to invest in our shows to help grow attendance, improve the consumer experience and ultimately attract more customers for our exhibitors,” he added.

Progressive will have an interactive booth at each show where people can participate in boat-related activities, pick up a free gift and gather with fellow boaters.

“We’re excited to collaborate with the NMMA and support the boating industry,” Progressive boat product manager Rick Stern said in a statement. “Seventy-five million people participated in recreational boating in 2010, and hundreds of thousands of them attend boat shows.

“This sponsorship is a great opportunity to let boaters know that with Progressive boat insurance they can go wherever they choose, whenever they choose and have peace of mind they’re protected with our flexible, year-round coverage,” Stern added.

Here is the official 2012 NMMA boat and sportshow schedule:

Progressive Insurance New York Boat Show, Jan. 4-8, 2012

Progressive Insurance Atlanta Boat Show, Jan. 12-15, 2012

Progressive Insurance Chicago Boat, Sports & RV Show, Jan. 12-16, 2012

Progressive Insurance Nashville Boat & Sportshow, Jan. 12-15, 2012

Progressive Insurance Baltimore Boat Show, Jan. 19-22, 2012

Progressive Insurance Minneapolis Boat Show, Jan. 19-22, 2012

Progressive Insurance Kansas City Boat & Sportshow, Jan. 19-22, 2012

Progressive Insurance Louisville Boat, RV & Sportshow, Jan. 25-29, 2012

Progressive Insurance Rosemont Sportfishing, Travel & Outdoor Show, Jan. 25-29, 2012

Progressive Insurance Strictly Sail Chicago, Jan. 26-29, 2012

Progressive Insurance Atlantic City Boat Show, Feb. 1-5, 2012

Progressive Insurance St. Louis Boat & Sportshow, Feb. 8-12, 2012

Progressive Insurance New England Boat Show, Feb. 11-19, 2012

Progressive Insurance Miami International Boat Show, Feb. 16-20, 2012

Progressive Insurance Strictly Sail Miami, Feb. 16-20, 2012

Progressive Insurance Northwest Sportshow, March 28-April 1, 2012

Progressive Insurance Norwalk Boat Show, Sept. 20-23, 2012

Progressive Insurance Tampa Boat Show, Sept. 21-23, 2012

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