NMMA to launch online boat show component

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The National Marine Manufacturers Association is taking boat shows online and bringing lead generation to its boat dealer exhibitors with the creation of a new Web site.

The Web site, www.BoatShows.com, is being launched later this year and will provide the platform for individual lead generation applications that will be extended to all NMMA show Web sites starting this fall.

"Given current economic conditions, now more than ever we need to create a unique opportunity for boat dealers to help them sell more boats — period. Providing the additional ability to generate leads before, during and after the show is a real advantage for dealers who exhibit at NMMA shows," said Carl Blackwell, NMMA vice president of marketing and communications, in a statement.

The individual online lead generation applications will bring additional value to boat dealers who exhibit at NMMA boat and sportshows by allowing them to feature the products they're selling at the show; obtain consumer-generated leads on a real time basis, and schedule appointments to take place onsite at the show.

Boat dealers who exhibit at NMMA shows will be able to feature their current inventory, new and used, on the national Web site, helping facilitate leads year-round.

Online lead generation services will be provided at no cost to boat dealers who exhibit at NMMA shows. NMMA boat manufacturer members will also be able to use the service at no cost.

NMMA is partnering with Channel Blade on all back-end programming. Channel Blade's lead generation and marketing automation products will enable broad NMMA member and NMMA boat show exhibitor participation through seamless integration with other industry platforms.

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