The American Sportfishing Association and the National Marine Manufacturers Association announced a partnership in which the NMMA will produce a new marine accessories pavilion at the International Convention of Allied Sportfishing Trades, better known as ICAST.
The 2016 ICAST will be held July 12-15 at the Orange County Convention Center in Orlando, Fla.
The ASA said the NMMA’s new pavilion highlights the importance of boating accessories to the world’s largest recreational fishing trade show, which also includes a co-location with the International Fly Tackle Dealer Show.
Since 2011, ICAST has nearly doubled its floor space, from 350,000 square feet to the 647,000 square feet planned next year.
The ASA said that adding a marine accessories pavilion is a natural extension of both organizations’ vision to expand the show’s appeal to a wider cross-section of buyers while expanding accessory offerings to existing attendees. As a popular new addition with limited space, the pavilion is expected to sell out.
"By joining forces with NMMA in 2016, as we did with IFTD in 2013, we are creating a one-of-a-kind trade event for the sportfishing industry with a new boating component that enhances the attendee experience,” ASA president and CEO Mike Nussman said in a statement. “Our partnership with NMMA is a natural extension of the long-term relationship between both organizations and allows us to explore an innovative way to grow and improve our collective business interests.”
"From a business perspective, this partnership further diversifies the products offered at ICAST, greatly enhancing the buyer and media experience,” Nussman said.
“The marine accessories pavilion provides marine accessory manufacturers an opportunity to directly connect with buyers at a key time of year, when they are making their buying decisions for the upcoming year,” NMMA president Thom Dammrich said.
“With NMMA’s vast experience producing marine trade and consumer shows and ASA’s guidance and support, the marine accessories pavilion will offer an exciting new element to ICAST, giving attendees access to the latest boating products and exhibitors a unique sales platform.”
The ASA and NMMA will manage their own exhibitors, but will combine some functions, such as the show directory and show hours.