A new customer and product research program will be made available to members of the National Marine Manufacturers Association.
The program will offer a complete revamping of NMMA's Customer Satisfaction Index Program with research partner Avala Marketing Group to formulate strategic and tactical plans to assist customers in making better business decisions about all marine products and all marine sales channels, according to NMMA.
The new CSI program will provide for industry prospect (presale) satisfaction measurements and updated real-time dashboard reporting of CSI data.
"We are proud of our continual and uninterrupted involvement with the NMMA and the marina industry," said Steve Pizzolato, Avala president. "These solutions strengthen the entire marine industry because it allows the industry to be measured from the consideration to ownership phase."