Skip to main content

NMMA to revamp CSI program

A new customer and product research program will be made available to members of the National Marine Manufacturers Association.

The program will offer a complete revamping of NMMA's Customer Satisfaction Index Program with research partner Avala Marketing Group to formulate strategic and tactical plans to assist customers in making better business decisions about all marine products and all marine sales channels, according to NMMA.

The new CSI program will provide for industry prospect (presale) satisfaction measurements and updated real-time dashboard reporting of CSI data.

"We are proud of our continual and uninterrupted involvement with the NMMA and the marina industry," said Steve Pizzolato, Avala president. "These solutions strengthen the entire marine industry because it allows the industry to be measured from the consideration to ownership phase."

Click here for the full release.

Related

Eager Anticipation

The industry awaits the debut of the integrated Discover Boating Miami International Boat Show

Multihull Mover

With two new 28-foot models, Aquila continues to maximize the presence of power catamarans in the broader marketplace

A New Space Jam

Boaters want bigger, more powerful multifunction displays, and designers are innovating to meet the demand

Nothing but Net

The SeaPen portable dry dock makes storage easier for the increasing number of outboard-powered boats

Upgrading a Marina Management System

Technology can help streamline marina operations, increase revenue and optimize the guest experience

High-Tech Vision

The latest advancements in low-light cameras make it safer to navigate when visibility wanes

Q&A with Çağın Genç

Sirena Marine CEO Çağin Genç takes our questions.

The New Rush To Repair

Dealers and marinas in supply-chain limbo for new parts and boats are turning to on-call services that fix everything from vinyl to engines