NMMA to revamp CSI program - Trade Only Today

NMMA to revamp CSI program

Publish date:

A new customer and product research program will be made available to members of the National Marine Manufacturers Association.

The program will offer a complete revamping of NMMA's Customer Satisfaction Index Program with research partner Avala Marketing Group to formulate strategic and tactical plans to assist customers in making better business decisions about all marine products and all marine sales channels, according to NMMA.

The new CSI program will provide for industry prospect (presale) satisfaction measurements and updated real-time dashboard reporting of CSI data.

"We are proud of our continual and uninterrupted involvement with the NMMA and the marina industry," said Steve Pizzolato, Avala president. "These solutions strengthen the entire marine industry because it allows the industry to be measured from the consideration to ownership phase."

Click here for the full release.


New boat sales relatively flat in June

New boat sales in June grew marginally, with a 1.1 percent rise in the main powerboat categories and just 0.2 percent growth overall, according to preliminary data from Statistical Surveys Inc., a Michigan firm that tracks registrations.

Mazu releases new sportfishing app

Technology and satellite communications company Mazu has launched a sportfishing app that seeks to give anglers weather and sea state information, and provide powerful communications capabilities via satellite.