A new free national magazine for boat show exhibitors, titled Boat Show Exhibitor, will launch in February to an initial estimated 20,000 people throughout the United States.
The magazine is being published by Imagination, a custom publishing and content marketing agency, and underwritten by the National Marine Manufacturers Association.
"No other magazine provides insights to maximizing your boat show marketing investment like Boat Show Exhibitor," NMMA president Thom Dammrich said in a statement. "Whether it's peer interviews and case studies, economic news and trends or in-depth features, even the most seasoned boat show exhibitor will discover new ideas to generate more sales from boat show participation."
Boat Show Exhibitor is dedicated solely to helping exhibitors maximize their primary marketing investment - boat shows. Boat buyers ranked shows the most influential factor during the consideration phase of the sales funnel, according to the recently released 2010 Boat Show Purchase Influence Report from Foresight Research.
Each issue of Boat Show Exhibitor will help the exhibitor realize sales opportunities and improve return on investment via exclusive case studies, display tips, show sales and marketing tools, and technology and techniques from veterans of the boating and related consumer show industries.
A team of industry writers, marine industry consultants and experts from related industry consumer shows will contribute content on topics affecting boat show exhibitors.
Topics will range from staffing your display, product presentation, sales training, lead follow-up and customer service to marketing, research, drawing visitors into your display, building sales pipelines and making the sale.
The inaugural issue will be mailed Feb. 7 and will be unveiled during the Miami International Boat Show.