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NMMA unveils 2017 powerboat data with new tool

New data from the National Marine Manufacturers Association show that once again, outboard-powered boats led industry growth — a trend that’s being picked up by brands such as MJM, which introduced an outboard-powered 35z at the Newport International Boat Show in September.

New data from the National Marine Manufacturers Association show that once again, outboard-powered boats led industry growth — a trend that’s being picked up by brands such as MJM, which introduced an outboard-powered 35z at the Newport International Boat Show in September.

Traditional powerboat retail unit sales were up 3.8 percent through the third quarter and sales of nearly all powerboat categories grew on a year-over-year basis.

Key economic indicators such as consumer confidence, the gross domestic product and the housing industry were also moving positively in the marine industry’s favor, the National Marine Manufacturers Association said.

“Positive economic conditions and sustained consumer spending are contributing to a market favorable for continued retail sales growth,” said NMMA president Thom Dammrich in the association’s newsletter, Currents.

“We’re seeing retail sales of aluminum outboards, ski boats, jet boats and personal watercraft increasing annually year over year, compared to September 2016, while overall growth for traditional powerboats was offset by a slight dip in inboard cruisers, along with a continued decline in sterndrive boats,” Dammrich said.

Traditional powerboat shipments were up 9.7 percent on a rolling 12-month, year-over-year basis through December 2016, the data showed.

Outboard boat sales grew 4.2 percent through September on a rolling 12-month, year-over-year basis, and wholesale shipments grew 12.2 percent through December 2016.

Outboard engine sales rose 5.5 percent through October, and wholesale shipments increased 4 percent through October.

The NMMA also unveiled a new Data Dashboard to help give marine businesses further insights on the latest wholesale and retail data, wholesale forecasting, small business sentiment, economic health of major export partners, historical trend data and home prices.

The NMMA debuted an interactive Data Dashboard to give industry insight as well as provide other economic indicators.

The NMMA debuted an interactive Data Dashboard to give industry insight as well as provide other economic indicators.

The new online tool includes enhanced interactive graph features, including unit and percent change data at every time interval; easily trackable and comparable trend, unit, percent change and time interval data; the ability to download and export any graph as an image file for use in presentations or other files; and data filtering.

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