The National Marine Representatives Association is celebrating five decades of serving the marine industry this year, said association president Rick Silverlake of Silverlake West Co.
"In 50 years, NMRA has helped transform the status of independent reps in the marine industry," Silverlake said. "In recognizing this milestone, we can take time to reflect on our history and plan where we're headed as an organization."
The association advocates the benefits of utilizing independent marine reps for sales and also helps manufacturers find the right representatives for their product lines.
"We will continue to promote independent reps and the opportunities we present for manufacturers," Silverlake added. "During this recession, reps can help extend a manufacturer's reach by visiting dealers and distributors they might not have the ability to contact."