Marine Marketers of America issued a call for entries for the 2014 Neptune Awards, which recognize work in the marine marketing field and will be presented at the Miami International Boat Show in February.
The seventh annual competition is open to any company or organization producing and publishing marine industry marketing work between Jan. 1 and Dec. 31 this year.
“We’re positive that the 2014 Neptune Awards will be our biggest and best ever,” MMA vice president and awards committee co-chairwoman Sally Helme said in a statement. “The industry has really stepped up its advertising and promotion efforts as the economic recovery has kicked in. Plus, announcing the award winners at Miami for the past two years has contributed to much broader awareness of both MMA and the Neptune Awards.”
“There is a lot of marketing energy and creativity in the boating marketplace right now and we hope that marine marketers will take advantage of the Neptune Awards program to have their creativity and innovation recognized by their peers,” she added.
Entries will be accepted for all 12 current standing categories, plus one new one. The returning categories are: national magazine ads; national magazine ads in a series; Web advertising (banner ads); product literature; newsletters; email promotion/blasts; regional/local marketing; video; mobile apps; social media campaign; marketing innovation; and special event/sales promotion.
In keeping with the marine industry’s focus on growing boating by embracing new markets, a new category recognizing diversity marketing initiatives has been added.
“We are pleased to recognize leading and proactive marine marketers who are actively engaging multicultural markets,” MMA president Wanda Kenton Smith said. “As a marketing association, we encourage the industry to broaden its reach and introduce new markets to the boating lifestyle.”
The deadline for submission is Jan. 9. Complete program details, including entry guidelines and the official entry form, are posted on the association’s website.