Canadian manufacturer Novatec Braids Ltd. appointed Chuck Gilchrest to head its Novabraid USA marketing program to expand recreational marine distribution in the United States.
Gilchrest will be based in Dartmouth, Mass., and will work closely with the Novatec Braids home offices and production facilities in Yarmouth, Nova Scotia.
Gilchrest will be responsible for cultivating new distributor relations throughout the United States and will work closely with existing Novabraid clients and dealers to provide sales support and increased brand awareness.
“We’re thrilled to bring Chuck into the Novabraid team, as he is well known throughout the industry and has the proven experience to move our business to the next level in the States,” Novatec managing director Neal Prescott said in a statement. “He’s a natural marketer and embraces the technology and interpersonal relationships needed in our demanding rope-manufacturing industry.”
Gilchrest previously was the recreational marine product manager at R&W Rope in New Bedford, Mass., after many years as North American sales manager for Edson International, also of New Bedford. R&W Rope will continue to supply the northeastern United States as a distributor and dealer of Novabraid products.
Gilchrest is a lifelong sailor and lives with his wife and two children in southeastern Massachusetts. He studied at Swarthmore College and enjoys sailing and skiing with family and friends.