Skip to main content

Now a Category 4 storm, Hurricane Michael to make landfall this afternoon


Hurricane Michael intensified to a Category 4 storm overnight and continued to gain strength this morning. The National Hurricane Center is calling Michael “potentially catastrophic.”

As of 8 a.m., the storm was 90 miles southwest of Panama City, Fla., and moving at 13 mph, with maximum sustained winds of 145 mph. Michael is expected to make landfall on the Florida Panhandle this afternoon. The area from Pensacola to Apalachicola and the Big Bend area are expected to be hardest hit.

It would be the first Category 4 storm to hit the Florida Panhandle since record-keeping began in 1851.

Forecasters said the storm surge could inundate 325 miles of coast. The National Hurricane Center released these surge projections:

  • Tyndall Air Force Base to Aucilla River: 9 to 14 feet
  • Okaloosa-Walton county line to Tyndall Air Force Base: 6 to 9 feet
  • Aucilla River to Cedar Key: 6 to 9 feet
  • Cedar Key to Chassahowitzka: 4 to 6 feet
  • Chassahowitzka to Anna Maria Island, including Tampa Bay: 2 to 4 feet

While Hurricane Florence soaked the Carolinas with up to 30 inches of rain, Michael’s winds present the biggest danger with this storm.

Boaters and marinas were preparing yesterday, as seen in this video from the ABC affiliate in Midway, Fla.

In Mississippi, many charter captains were heading for safe harbor at Point Cadet Marina in Biloxi, according to the Sun Herald



Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.


NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.


DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.


EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.


Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.

1_WINTRON copy

Wintron Announces Virtual Show

The electronics distributor will hold its distributor show Nov. 2-9, allowing dealers to interact with sales representatives via phone, email or online chat.


Rays of Light

A key indicator of U.S. consumer confidence rose for the first time in four months in August as the economy added 315,000 jobs.


Yanmar Announces Sales, Marketing Hires

The company has hired Bas Eerden as global sales manager and Michele Durkin as global marketing manager.