NYYC signs footwear sponsor for inaugural race

Author:
Updated:
Original:

Sperry Top-Sider and the New York Yacht Club announced a multiyear partnership to celebrate their commitment to promoting the sport and lifestyle of sailing.

Through the new alliance, Sperry Top-Sider will serve as the exclusive footwear sponsor of the inaugural New York Yacht Club Invitational Cup to be held Sept.15-19 in Newport, R.I. Sperry Top-Sider will also be involved in additional New York Yacht Club events

“As the official footwear sponsor of the New York Yacht Club Invitational Cup, we’re thrilled to begin a long-term relationship with this iconic institution, which shares our same commitment to and love for the sport,” said Craig Reingold, president of Sperry Top-Sider, in a statement.

Sperry Top-Sider says it invented the first performance boat shoe for sailors in 1935. The New York Yacht Club, founded in 1844, is one of the oldest yacht clubs in America.

Related

Tommy’s Slalom Shop Adds Dealer

Boulder Boats has locations in Nevada, Arizona and California.

Trade Only Today Returns Tuesday

The daily e-newsletter will not publish Monday, Jan. 18, in observance of Martin Luther King Day.

Mercury and Crownline Make Supply Pact

Under the agreement, Mercury will be the exclusive outboard and sterndrive supplier for the boatbuilder.

Sea Tow Makes Executive Appointment

Thomas Spina, who has more than 25 years of maritime experience in a variety of roles, was named vice president of franchise operations.

Quick Hits: January 15, 2021

IBEX seeks proposals for session topics; Sensible Yacht Cordage changes hands

Godfrey Marine to Host Virtual Showcase

The event is to take place Jan. 23 and will include Godfrey pontoons and Hurricane deckboats.

Boat Shows Throttling Up

2021 is bringing a new paradigm to the winter boat show season.

Correct Craft Plans Expansions

The moves will allow additional growth for Nautique, Supreme, Ingenity and Watershed Innovation.