Doris and Steve Colgate accepted the Chrysalis Award last Friday for the Offshore Sailing School's contribution to the marketing and promotion of the local tourism and business community in southwest Florida.
Presented by the Greater Fort Myers (Fla.) Chamber of Commerce and the Beaches of Fort Myers & Sanibel (the Lee County Visitors and Convention Bureau), the annual award is one of seven categories: business development, eco-innovation, cultural achievement, education, sports, sales and marketing and sustainability.
School president and CEO Doris Colgate handles all of the company's sales and marketing efforts, working closely with two advertising agencies: Quenzel & Associates in Fort Myers for non-boating related media and Affinity Marketing & Communications Inc. in Palm Harbor, Fla., for boating industry media.
She also works closely with Bridgeline Digital in Tampa, Fla., for social media, web maintenance and development and other Internet-related projects.
Partnering with two Florida destination resorts in Lee County — South Seas Island Resort on Captiva Island and the Pink Shell Beach Resort and Marina on Fort Myers Beach — Offshore has brought more than 35,000 individuals and millions of tourism dollars to Lee County by packaging and promoting its sailing courses with accommodations.
"Individuals and families who participate in our learning vacations in southwest Florida spend untold dollars on amenities, restaurants and other attractions while here," Colgate said in a statement.
Additionally, the Offshore Sailing School contributes $25,000 a year in donations covering course tuition and auction items to The Leukemia and Lymphoma Society.