Atlanta-based OneWater Marine Holdings said it added Lookout Marine of Somerset, Ky., and Sea Ray of Lake Cumberland of Bronston, Ky., to its dealership network.
Jimmy and Jimbob Troxtell, former owners of Lookout and Sea Ray of Lake Cumberland, will continue to operate both dealerships under the consolidated name Lookout Marine.
“With 5 million visitors who bring more than $150 million to the area each year, the Lake Cumberland region is a boater’s paradise, and its proximity to our north Georgia and northern Alabama facilities represents a natural fit for our northern expansion,” OneWater Marine Holdings COO Anthony Aisquith said in a statement.
“Also, adding two of the most popular boat brands in Sea Ray and Bayliner to our growing brand portfolio, while strengthening our existing relationship with Bennington in one of the largest pontoon markets nationally, are just a few of the reasons we’re excited about our future together with Lookout Marine.”
“We’re excited to join an innovative organization with such aggressive growth plans,” Jimmy Troxtell said. “Joining OneWater allows us to offer greater employee benefits to our loyal team members and more attractive incentives to our customers that aren’t available to us as an independent dealer.”
“Lookout Marine customers will benefit greatly from OneWater’s massive used-boat distribution network, exclusive finance and insurance programs and standardized operations that leverage best practices learned from the best dealerships in the industry. I’m really excited that our customers will get to experience this with us,” said Lookout general manager Jimbob Troxtell.
Sea Ray of Lake Cumberland will change its name to Lookout Marine but continue to operate from its current location in Bronston, Ky. All existing personnel will remain with the company and Lookout will continue to offer Sea Ray, Bayliner, Bennington, Lund, and Avalon boats, plus loose outboards from Mercury, Honda and Yamaha.