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Organizers say shortened Long Island show paid off

Producers of the Long Island Boat Show say their strategy of consolidating the event into one four-day weekend instead of two three-day weekends paid off.

“It was a very good show,” Chris Squeri, executive director of the New York Marine Trades Association, told Soundings Trade Only. “All the results and feedback were 99 percent positive.”

Attendance totaled about 8,000 people, the same as last year. While that’s lower than the historic average of 10,000 to 15,000, Squeri still calls it a success given the current economy.

“Considering what’s been going on we feel pretty good,” he said, adding that many exhibitors reported sales on par with last year.

The trade association changed the length this year’s event, held Feb. 5-8 at the Nassau Coliseum in Uniondale, N.Y., to help exhibitors cut down on costs.

“We had the same amount of bodies, and we were able to cut exhibitors’ cost by about 40 percent,” he said.

Squeri said the association may take the same approach for its 2010 boat show.

“People liked the one-weekend show, and if it contains costs, especially in these times, that’s what we’re going to do,” he said.



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