Skip to main content

Outboard engine sales grow to 12-year high

Average horsepower was at an all-time high last year.

Average horsepower was at an all-time high last year.

Outboard engine retail unit sales grew another 3 percent in 2018 to a 12-year high of 278,500 units, according to new data released by the National Marine Manufacturers Association.

Consumer demand for higher-powered engines continued to trend upward again in 2018, with sales of engines 300 hp and greater up 14.3 percent year-over-year, according to the NMMA’s latest installation of its Statistical Abstract.

Nearly a quarter of outboard engine units sold, or 23.3 percent, were 200 hp or greater.

On an annual sales basis, the average horsepower of all outboard engines sold in 2018 edged up to a record-high 119.4 hp.

The average retail price of an outboard engine in 2018 was $9,543, up 3.2 percent compared to 2017.

Estimated total retail dollar sales were up 6.3 percent in 2018 to $2.7 billion. 

Related

CRUISERS

Industry Mourns Cruisers Yachts Owner

K.C. Stock, who was 84, was known for his “commitment to the employees at Cruisers Yachts.”

GRANDBANKS

Grand Banks Purchases Florida Property

The parcel, which is opposite the company’s Stuart yard, has berths for up to nine boats and will increase service capabilities.

LIMESTONE-Q3

Limestone Boat Co. Posts Q3 Results

Unit production was down compared with the second quarter, and revenues decreased 33%.

SIREN-YAMAHA

Yamaha Dealers Now Carry Siren Systems

Siren Marine’s “Connected Boat” technology can be purchased and installed at more than 2,100 Yamaha outboard dealers.

Northpoint

Northpoint Expands Marine Presence

Northpoint Commercial Finance has partnered with Elite Recreational Finance to offer retail financing.

BRP

BRP Reports 71% Increase in Q3 Revenues

The Sea-Doo manufacturer had total revenue of $2.7 billion, but North American marine retail sales were down 47%.

Airmar

Airmar Announces Training Dates

Certified Installer and SmartBoat system classes are being held this month in New Jersey and next year in New Hampshire.

Norm

The Survey Says …

Surveying customers to find out what they think about your business has never been more important.

1_MDI

Marine Development Inc. Changes Hands

Mick Webber, the former president/CEO and owner of HydroHoist, has purchased the company from its founders.