Outboard engine sales grow to 12-year high

Author:
Publish date:
Average horsepower was at an all-time high last year.

Average horsepower was at an all-time high last year.

Outboard engine retail unit sales grew another 3 percent in 2018 to a 12-year high of 278,500 units, according to new data released by the National Marine Manufacturers Association.

Consumer demand for higher-powered engines continued to trend upward again in 2018, with sales of engines 300 hp and greater up 14.3 percent year-over-year, according to the NMMA’s latest installation of its Statistical Abstract.

Nearly a quarter of outboard engine units sold, or 23.3 percent, were 200 hp or greater.

On an annual sales basis, the average horsepower of all outboard engines sold in 2018 edged up to a record-high 119.4 hp.

The average retail price of an outboard engine in 2018 was $9,543, up 3.2 percent compared to 2017.

Estimated total retail dollar sales were up 6.3 percent in 2018 to $2.7 billion. 

Related

Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.

ABYC to Publish Largest-Ever Standards Manual

The nonprofit is offering pre-orders until June 18 of its updated standards manual, with a publication date of July 31.

Furuno, Simrad Add SiriusXM Fish Mapping Suite

The subscription-based service offers offshore anglers a suite of technology with which to locate and catch more fish.