Outboard engine sales grow to 12-year high

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Average horsepower was at an all-time high last year.

Average horsepower was at an all-time high last year.

Outboard engine retail unit sales grew another 3 percent in 2018 to a 12-year high of 278,500 units, according to new data released by the National Marine Manufacturers Association.

Consumer demand for higher-powered engines continued to trend upward again in 2018, with sales of engines 300 hp and greater up 14.3 percent year-over-year, according to the NMMA’s latest installation of its Statistical Abstract.

Nearly a quarter of outboard engine units sold, or 23.3 percent, were 200 hp or greater.

On an annual sales basis, the average horsepower of all outboard engines sold in 2018 edged up to a record-high 119.4 hp.

The average retail price of an outboard engine in 2018 was $9,543, up 3.2 percent compared to 2017.

Estimated total retail dollar sales were up 6.3 percent in 2018 to $2.7 billion. 

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