Outboard Power by BMW

Oxe Marine further cements partnership with BMW with new engine deal and co-branded, 300-hp diesel outboard.
Author:
Publish date:
The co-branded 300-hp diesel outboard. 

The co-branded 300-hp diesel outboard. 

Sweden-based diesel outboard company Oxe Marine will tap BMW to provide engine blocks for its 200-hp powerplant and have agreed to co-brand its largest offering with the car builder.

As its current offering for the 200-hp engine — GM’s 2-liter, turbo diesel — reaches end-of-life status, Oxe and BMW have entered into a preliminary development agreement for a similar-sized engine from the German car giant.

Oxe will continue to produce the GM-based, 200-hp engine through next year while concurrently working and testing the marinized BMW powerhead, assuring it produces advertised horsepower, torque and meets emission standards.

BMW will likely provide power for the next-gen of Oxe’s 200-hp outboard. 

BMW will likely provide power for the next-gen of Oxe’s 200-hp outboard. 

The builder already utilizes a BMW engine for its OXE300 Bison — in this case, a 3-liter, six-cylinder bi-turbo diesel. It will further cement the collaboration by co-branding the 300-hp engine with the automaker.

According to a press release, the goal is to “develop the overall sales and marketing initiatives with the focus on the premium quality aspects of the product [and]…delivering products of unprecedented power, reliability and endurance."

BMW’s famous spinning prop logo and the phrase: “In cooperation with BMW,” will be prominently displayed on the side and rear of the 300-hp cowling and be part of future marketing materials as well.

“I am really pleased of our collaboration with the BMW Group with respect to the OXE300 Bison project,” said OXE Marine AB CEO Myron Mahendra. “They have set the example of an ideal collaboration partner, providing all the necessary resources and support in making not only the development of the product a success but also assisting with production standards and promoting the product from a sales and marketing standpoint.”

The Oxe Kreta is aimed at the superyacht tender sect and comes in 150- and 200-hp ratings.

The Oxe Kreta is aimed at the superyacht tender sect and comes in 150- and 200-hp ratings.

The builder has been making moves to increase production for the white-hot outboard market. In late May, the company inked a deal with Outdoor Network Manufacturing for stateside production of its 125- to 200-hp outboards to start in January of 2021, with the 300-hp Bison to be added at a later date.

Unlike gas outboards, Oxe diesels utilize a belt-drive system reportedly more durable than bevel gears and allow for the diesel’s increased torque to be transferred more efficiently to the prop.

Related

NMMA to Hold State of the Industry Webinar

The March 4 webinar takes place at 11 a.m. and includes the presentation of the Marine Industry Customer Satisfaction Index Awards and the Alan J. Freedman Award.

Sanlorenzo Reports 2020 Financials

Gains in the Asia-Pacific and Americas markets offset losses for the Italian builder’s superyacht division.

Into the High Season

Our monthly Pulse Report survey asks dealers about restocking inventory and more, as the new season looms.

It Takes Two to Tango

The boom in boat sales we’re enjoying is a result of the combined efforts of the National Marine Manufacturers Association and the Recreational Boating and Fishing Foundation.

Besenzoni - for over 50 years ambassador of made in Italy in the world - designs and produces accessories for pleasure and commercial boating characterized by simple and functional design

Besenzoni constantly assists its customers in 90 countries with 187 representative points and a direct assistance network consisting of 164 operating units around the world coordinated by the headquarters.

Sea Tow Saves Cold-Stunned Turtles

Its Corpus Christi outfit is rescuing turtles that were affected by the deep freeze in Texas.