Outboard Sales Highest in 20 Years


Outboard engine sales last year rose to the highest annual volume in two decades, with 330,000 units sold, according to the National Marine Manufacturers Association’s Outboard Engine Sales Trends abstract.

It is the ninth consecutive year of growth in the segment and an 18 percent increase compared with 2019, according to the NMMA.

“The heightened interest in boating amid the Covid-19 pandemic helped to propel outboard engine sales to historic levels last year, as more Americans took to the water, whether on a new boat or repowering a preowned boat with a new engine,” NMMA director of business intelligence Vicky Yu said in a statement.

Retail sales of outboards were up in all horsepower ratings, with growth ranging from 6 to 38 percent.

“With boating participation on the rise, boat sales expected to remain steady, and engine manufacturers catching up to meet demand, we should continue to see healthy levels in outboard engine sales into 2021,” Yu said.

Click here to view Outboard Engine Sales Trends. You must be an NMMA member for access.

In the next few months, NMMA said it will release reports on sales trends in sail- and powerboats, total industry sales, boat and engine exports and imports, and more.


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