Skip to main content
Publish date:

Oxe to Enter Chinese Market


Oxe Marine has announced that Parsun — China’s largest outboard manufacturer — have agreed to distribute the Sweden-based company’s line of diesel outboards. In addition, Parsun will provide post-sales service and parts.

According to a press release, the companies are also considering setting up manufacturing facilities for Oxe outboards at Parsun’s mainland China facility for local assembly and parts sourcing.

Earlier this year, Oxe announced that it had inked a deal with Outdoor Network Manufacturing for production of its 125- to 200-hp outboards to start in January of 2021, with their largest offering — a 300-hp outboard — to be added to the production line at a later date.


Both parties have indicated the potential for a diesel outboard in China’s commercial and government service is significant.

"We believe that China has a vast demand for innovative, high-powered, high-quality diesel outboards. OXE is an exciting company with important products that are likely to attract the interest of Chinese ship builders,” said Suzhou Parsun Power Machine CEO Peter Bian.

Oxe Marine CEO Myron Mahendra sees the deal as integral in entering the Asian marketplace.

“I am really pleased that Parsun, the largest Chinese outboard manufacturer, has chosen to work with OXE Marine in promoting and distributing our products in Mainland China,” said Mahendra. “Both parties are keen to continue the collaboration and in due time deepen the relationship in the Chinese market. This is an important step for OXE as we see China as a core market going forward.” 


Year-End Tax Planning Guidance

These tips can help employers maximize cash savings, minimize tax exposure and more

Mercury Marine to Open Ind. Distribution Center

The new 512,000-square-foot facility will help the manufacturer meet record consumer demand for parts and accessories. The company is also expanding production at its main campus in Wisconsin.

GM Invests $150 Million in Pure Watercraft

An interview with Pure founder and CEO Andy Rebele.

Sea Tow, Southport Boats Form “Peace of Mind” Partnership

Sea Tow’s Gold Card, which includes two years of coverage, will now come standard with new Southport models.

Yamaha Rightwaters Goes International

The conservation initiative becomes an international effort as Yamaha Motor Australia joins a cleaner-ocean campaign.

Perfect Timing

With all the new boats sold recently, it’s inevitable that a good percentage will wind up on the used market. MRAA has launched a Certified Pre-Owned Boat Program to help dealers strengthen this profit center.

A Boatbuilder in Congress?

Robert Healey Jr., of Viking Yacht Co., is running for a U.S. House of Representatives seat in New Jersey.

Monterey and Blackfin to Expand Operations

The company will add 50,000 square feet of manufacturing space to meet increased demand, creating 150 job opportunities.