Peter Hamlyn joined Oyster Yachts as chief operations officer, the U.K. sailboat builder announced in a statement.

Hamlyn began his career in the marine industry three decades ago as a shipwright with Princess Yachts, eventually occupying the role as senior operations manager, where he oversaw the manufacturing of the entire Princess line, quality assurance and workforce effectiveness for a staff of more than 600.

“We’re extremely excited to welcome Peter to the team,” Oyster owner and CEO Richard Hadida said in the statement. “He brings a rare blend of hands-on, practical and managerial experience, having started on the factory floor and worked his way up to board level. He has a pragmatic, proven expertise in managing highly valued craftspeople, alongside change management and production quality across all aspects of manufacturing processes.”

With a full order book for the next three years, Oyster Yachts has been recruiting a range of applicants to join the team that will now work under Hamlyn.

“Manufacturing high-quality yachts involves understanding the development of modern technology and processes, with the appreciation of traditional craft and highly skilled craftspeople,” Hamlyn said. “We will exploit new technology to compliment artisan skills, so we can deliver exciting product improvements, alongside timely and profitable production of the world’s finest quality bluewater cruising yacht.”