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P.R. Firm Rushton Gregory Signs ePropulsion

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Public relations firm Rushton Gregory said it agreed to represent China-based ePropulsion, a manufacturer of electric outboards, pods and saildrives.

Earlier this year, ePropulsion announced that it standardized its electric outboards to include hydrogeneration capabilities, 48-volt architecture, safety wristbands, an ergonomic tiller and brushless direct-drive motors. The company was founded in 2012.

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“EPropulsion has a well-defined vision for electric propulsion that is evident in their product innovations and attention to detail,” Rushton Gregory principal and co-founder Rus Graham said in a statement.

Rushton Gregory will be tasked with promoting new-product launches, partnerships and expanding brand awareness of ePropulsion’s offerings in the North American market.

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“We firmly believe electric boats are not a compromise,” said ePropulsion CEO Danny Tao. “In addition to the important benefits to the environment, electric-powered boats can be more comfortable, more economical and even more fun than combustion engine boats.”

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