Palmetto Associates head to speak at YBAA conference

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Joe Ellers of Palmetto Associates will present the general session topic of Successful Yacht Sales in Difficult Times during the YBAA 2009 International Conference of Professional Yacht Brokers.

The session will deliver sales strategies and techniques, along with insights and information designed to maximize a broker’s success.

Ellers is director of the management consulting firm Palmetto Associates in Charleston, S.C. As a former real estate broker, business owner and a sales and sales management expert, Ellers has consulted and worked with the management and sales teams of more than 1,000 companies and is a frequent contributor to sales publications and national industry associations.

The conference, presented by the Yacht Brokers Association of America, will be held Feb. 22-24 in Linthicum Heights, Md.

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