Paradox Marine undergoes name, brand change

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Boat security systems supplier Paradox Marine is changing its name and launching a new brand identity as Global Ocean Security Technologies.

"We believe our new name and brand identity is a better reflection of the scope of our growing operations, diversification of product lines and increased capabilities to serve the security needs of recreational and commercial boating markets worldwide," company president Jay Keenan said in a statement.

The name and brand changes are being implemented gradually, starting with Global Ocean Security Technologies by Paradox Marine, to capitalize on the company's reputation and brand loyalty to the Paradox Marine name.

Click here to view the new website.

A company-branded trade show exhibit will make its debut Sept. 29-Oct. 2 at the National Marine Electronics Association's 2010 conference and expo in Seattle.

Click here for the full release.

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