Pearson Composites changed its name to Pearson Marine Group.
The change is intended to draw attention to Pearson's "long and remarkable history of innovation, its emergence from the marine industry's downturn and its focus on the smart luxury brands of boats the company is building and selling," the company said in a statement.
A new website was launched to unite Alerion sailing yachts, True North expedition powerboats and North Rip sportfishing boats and demonstrate the advantages of their shared corporate origin. This site also links to the separate sites for each brand.
Pearson said the company is enjoying interest from overseas markets in addition to sales and market-share growth in North America.
In addition to its North American distribution organization, the company is represented in Europe and Asia and just finished exhibiting at the Paris Boat Show.