Portable lighting and protective case manufacturer Pelican Products appointed Bob Shortt as president of its new consumer division.
“As president of our newly formed consumer division, Bob’s industry insight, consumer experience and knowledge of customer needs will look to grow and expand on our already well-received lines of mobile electronics protection, luggage, coolers and lighting products,” Pelican Products president and CEO Lyndon Faulkner said in a statement.
Shortt will oversee all aspects of Pelican’s consumer division, with a heavy emphasis on sales, marketing and business development.
He brings more than 30 years of sales, product management and marketing experience to his new position. Prior to joining Pelican, Shortt oversaw the entry into the tablet case market for Targus Inc. and managed its exclusive global supply relationship with Dell.
Shortt also has worked with industry-leading companies that include Black & Decker, CSK Auto and Waterpik Technologies. He has a degree in political science from the University of California at Berkeley.
Pelican is organizing into three business units:
- The newly established consumer unit will focus on the Pelican ProGear product line, as well as traditional cases and lighting products for the consumer electronic devices, sporting goods, photography and dive markets
- Government division and traditional commercial, which includes industrial, fire safety and law enforcement
- Pelican BioThermal division, which is focused on temperature-controlled transportation products and services
Pelican Products Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.