Skip to main content

Pelican Products names division president

Pelican Products appointed Bob Shortt as president of its new consumer division.

Portable lighting and protective case manufacturer Pelican Products appointed Bob Shortt as president of its new consumer division.

“As president of our newly formed consumer division, Bob’s industry insight, consumer experience and knowledge of customer needs will look to grow and expand on our already well-received lines of mobile electronics protection, luggage, coolers and lighting products,” Pelican Products president and CEO Lyndon Faulkner said in a statement.

Shortt will oversee all aspects of Pelican’s consumer division, with a heavy emphasis on sales, marketing and business development.

He brings more than 30 years of sales, product management and marketing experience to his new position. Prior to joining Pelican, Shortt oversaw the entry into the tablet case market for Targus Inc. and managed its exclusive global supply relationship with Dell.

Shortt also has worked with industry-leading companies that include Black & Decker, CSK Auto and Waterpik Technologies. He has a degree in political science from the University of California at Berkeley.

Pelican is organizing into three business units:

  • The newly established consumer unit will focus on the Pelican ProGear product line, as well as traditional cases and lighting products for the consumer electronic devices, sporting goods, photography and dive markets
  • Government division and traditional commercial, which includes industrial, fire safety and law enforcement
  • Pelican BioThermal division, which is focused on temperature-controlled transportation products and services

Pelican Products Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.

Related

7_IMG_0254

Propeller Precision

Yamaha’s new $20 million foundry produces about 100,000 propellers a year

1_.MARTIN_FLORY

PR Firm Celebrates 60th Anniversary

Martin Flory Group has served the RV and marine industry segments since 1962.

Screen Shot 2022-09-26 at 9.29.49 AM

Mack Boring Turns 100

The New Jersey-based engine and components supplier, started in 1922 by Edward “Mack” McGovern, today is still a family-run business.

2_IBEX

IBEX Canceled

Tropical Storm Ian is expected to strengthen into a hurricane and impact Florida’s west coast sometime Wednesday.

3_Manitou-MY23-VW06-Rotax-Engine-Cutaway-Feature

Clearing the Deck

Bombardier Recreational Products unveiled the Rotax outboard with Stealth Technology in August

AdobeStock_306648964

Shoring Up Your Defenses

Marine businesses are just as open to cyberattacks as all kinds of other businesses in nearly every industry

1_Silent_Jet_Render_Main0214

Hinckley Unveils SilentJet

Hinckley Yachts teamed up with Wisconsin-based transmission-maker Twin Disc to create a hybrid electric system called SilentJet that can switch automatically from diesel to electric power, depending on how much throttle you use.