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Pier 57 merger joins two boat dealers

Chicago-based Shogren Performance Marine merged with Pier 57, a factory authorized dealer for MTI and Cigarette Powerboats in Counce, Tenn.

From its headquarters, Shogren will take over day-to-day operation of the new company — which will be named Pier 57 — and will maintain a sales presence in Counce.

“We’re very excited about this opportunity,” Shogren Performance Marine founder Scott Sjogren said in a statement. “The new Pier 57 is committed to being the best and biggest dealer ever, where the buying, selling, servicing and overall client experience will be second to none.”

The company said staffing within the merged organization will remain the same.

“We chose to adopt the Pier 57 name with our merger because of its well-known brand position and for long-term branding opportunities we see within the high-performance powerboat industry. This collaboration begins a new chapter — leveraging our combined strengths and well-known histories,” Sjogren added.

The combination gives boaters a single point of exclusive access to Cigarette, MTI, Checkmate, MYCO, Eagle and Mercury engines, along with used boats, the company said.

“I feel very good about the merger of our businesses. Scott's a very driven and motivated guy, and he'll bring a ton of new energy to things,” Pier 57 founder David Woods said in a statement. “We're gonna keep doing what we do well. But now we're doing it together, which makes it even better.”

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