Polyform US is introducing pink fenders to raise awareness for and support breast cancer research in its “Protect What Matters” campaign.
Polyform will donate at least a dollar to the Susan G. Komen Foundation for each Pink G-Series fender that is sold wholesale.
Polyform has partnered with Land ’N’ Sea Distributing Inc. to sell the new pink fenders exclusively. In joining Polyform US, Land ’N’ Sea Distributing has pledged to match Polyform’s donations.
“We couldn’t be more excited about this introduction! As a breast cancer survivor, this project has been near and dear to my heart and I couldn’t be more grateful to Polyform and Land ‘N’ Sea for supporting this cause,” said Polyform North American sales manager Barb Foss in a statement. “We can only hope that others will want to make a statement with their purchases of pink fenders for their boats and docks to help us make a difference.”
Land ‘N’ Sea is “thrilled” to be supporting Polyform US in the fight against breast cancer, said Land ’N’ Sea category manager Scott Price.
“We are proud to bring attention to breast cancer research through our efforts in providing the platform to communicate through our dealer network and our joint customers,” said Price. “The ‘Protect What Matters’ program is a breakthrough initiative that focuses our Sales Associates and Dealers on the fight against breast cancer through our exclusive Polyform US Pink fender products.”