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Power & Motoryacht names group publisher and West Coast sales manager

Active Interest Media appointed Bob Bauer to the position of group publisher of Power & Motoryacht magazine.

Active Interest Media appointed Bob Bauer to the position of group publisher of Power & Motoryacht magazine. Bauer also will continue to serve as publisher of the AIM Marine Group magazines Sail and Anglers Journal.

The promotion marks Bauer’s return to Power & Motoryacht. He previously was the magazine’s Northeast sales manager. (AIM also is the parent company of Soundings Trade Only.)

“Bob has been a leading force behind the sales efforts of Sail, Anglers Journal, Multihull Sailor and Sail New Boat and Gear Review,” AIM Marine Group publisher and general manager Gary DeSanctis said. “We’re excited to tap into his vast powerboat knowledge, leadership abilities and creative client solutions in his expanded role with Power & Motoryacht.”

Bauer is an avid powerboater and sailor who enjoys fishing and cruising with his family.

“I’m excited to once again be working with the veteran staff at Power & Motoryacht,” Bauer said. “From its inception more than 30 years ago, the brand has stayed true to its mission of keeping serious boaters in the know. It’s a tradition I look forward to helping continue.”

Also joining the Power & Motoryacht staff is industry veteran Wade Luce, the magazine’s new West Coast sales manager. (Luce will continue as West Coast sales manager for PassageMaker magazine and other marine titles).

“Wade’s a real professional,” Bauer said. “His digital and marketing expertise, combined with his sales experience and industry knowledge, make him a great fit. I’m thrilled to welcome him to the Power & Motoryacht team.”

Prior to joining the AIM Marine Group, Luce spent nearly a decade as vice president/publisher of Boating magazine.

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