Active Interest Media’s Marine Group announced that Larry Burke will take the helm of Power & Motoryacht, effective immediately.
Burke brings a wealth of knowledge and experience from major sports and men's lifestyle brands such as Sports Illustrated, Major League Baseball Advanced Media and USA Today.
“I’m so excited to have Larry joining us to lead our flagship brand. He has tremendous shoes to fill with George Sass being promoted to managing director of Catapult [Creative Labs],” Gary De Sanctis, general manager of AIM’s Marine Group, said in a statement.
Catapult is AIM’s newly formed marketing services division.
“Larry’s strategic, creative, entrepreneurial team leadership, diverse experience in digital content space and vast network of industry contacts will allow him to continue to grow the magazine and strengthen its top position as the authority on power boating,” DeSanctis added.
"I’m thrilled to join Power & Motoryacht as editor-in-chief,” Burke said. “PMY is an industry leader — a must-read for large powerboat owners, with unmatched credibility and a crew of first-rate experts in the field.”
Burke is adept at forging and managing partner relationships and engagement across business verticals domestically and internationally, and he offers proven excellence in delivering superior original content on all platforms, particularly video, and in driving audience engagement via social media. He is a visionary thinker who has run multiple startup media businesses.