PowerBoat Guide adds luxury yacht coverage - Trade Only Today

PowerBoat Guide adds luxury yacht coverage

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Citing the continued sales resilience of high-end yachts in today's brokerage market, the editors of the annual PowerBoat Guide have increased the coverage of large luxury-class yachts in the company’s 2012 edition.

Now, in addition to featuring hundreds of models in the 27- to 60-foot range, the new PowerBoat Guide provides similar information for yachts as large as 75 feet.

“Our job is to respond to market trends,” American Marine Publishing president Ed McKnew said in a statement. “Right now, that means a sharpened focus on larger boats and a reduced emphasis on small-boat coverage. We make editorial decisions every year about which boats to include, but this is the first year we’ve made such a significant change in the book’s content and direction.”

The company said the motoryachts and trawlers section has seen the greatest expansion this year.

“Hands down, this is where we’ve seen the most reader interest,” McKnew added. “With a depressed economy and increased fuel prices, we decided to beef up the book’s coverage of fuel-efficient trawlers and motoryachts.”

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