American Marine Publishing is making the 2012 PowerBoat Guide available free at its website.
Visitors are invited to browse the PowerBoat Guide's collection of boating information without setting up a user account or disclosing an e-mail address. The publisher’s goal is to build product recognition among new users.
“We gave this a lot of thought,” PowerBoat Guide editor Ed McKnew said in a statement. “In the end, we decided the best way to drive new sales is to make a large part of our content available online, where boaters can use it at no charge. Once they become familiar with all we have to offer, we hope many will decide to order a copy of the book or download the PowerBoat Guide PDF file to their computer or iPad.”
Those wishing to take advantage of this free boating information will find it posted on the Free Access page of the PowerBoat Guide website.