PowerBoat Guide offers free online access

Author:
Updated:
Original:

American Marine Publishing is making the 2012 PowerBoat Guide available free at its website.

Visitors are invited to browse the PowerBoat Guide's collection of boating information without setting up a user account or disclosing an e-mail address. The publisher’s goal is to build product recognition among new users.

“We gave this a lot of thought,” PowerBoat Guide editor Ed McKnew said in a statement. “In the end, we decided the best way to drive new sales is to make a large part of our content available online, where boaters can use it at no charge. Once they become familiar with all we have to offer, we hope many will decide to order a copy of the book or download the PowerBoat Guide PDF file to their computer or iPad.”

Those wishing to take advantage of this free boating information will find it posted on the Free Access page of the PowerBoat Guide website.

Related

Future Sales Focal Point

This month’s Pulse Report survey asks if inventory levels and other concerns will be a factor in boat-show participation. Take the survey here.

ABYC Releases ‘Largest Update’ of Standards

The 61st supplement of its Standards and Technical Information Reports for Small Craft includes electric propulsion and electrical systems.

Fort Myers Tech Receives Training Support

Yamaha and the Marine Industries Association of Southwest Florida and Tampa Bay donate to the college’s new maintenance certification program.

LCI Reports Record Q2

The parent of OEM supplier Lippert Components saw a 108 percent increase in net sales to $1.1 billion.

Cox Marine Addresses the Supply Chain

The diesel outboard manufacturer brings all sub-assembly production in-house to obviate delivery issues.

Boat Shows and Dealer Week Are Calls to Action

Shows are one of the best ways to connect face-to-face with customers, and MRAA’s signature conference can give insights into achieving retail success.