Powerboat Sales Leap in September

1 Sales Rebound

New powerboat sales picked up in September after a slowdown in July and August that followed record growth in June, according to new data by the National Marine Manufacturers Association.

New boat sales were up 22 percent over August (compared to the same month last year) and up 9 percent year to date compared to 2019.

The month ranks as the second highest single-month total of new powerboats sold in more than a decade.

“New powerboat retail sales are strong across the board, from the high-volume small fishing boat and pontoon segments that account for nearly half of all new boat sales, to the wake sport and offshore fishing segments,” said NMMA business intelligence director Vicky Yu in a statement. “We expect to close out 2020 with more than 300,000 new boats sold – levels the industry hasn’t seen since before the Great Recession in 2008-2009.”

Pontoons saw double digit increases in the month.

Pontoons saw double digit increases in the month.

Highlights from the September new powerboat rregistrations report include:

• 279,000 new boats have been sold year to date, with sales from May through September driving growth;

• Sales of freshwater fishing boats, pontoons boats and saltwater fishing boats were up double digits year to date — accounting for 71 percent of new powerboats sold in September;

• Boats 27 feet and above led sales growth by size category through September, up 16 percent year to date.

Access the full report here.


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