Pontoon manufacturer Premier Marine announced that the company will transfer the production of its Weeres and Palm Beach brands to its headquarters in Wyoming, Minn.
Weeres and Palm Beach were purchased in 2011 by Premier Marine and operated as independent businesses out of a facility in New Ulm, Minn.
“We’re excited about the organizational changes happening at Premier,” Premier president Lori Melbostad said in a statement. “We’ll be able to integrate our production efficiencies to give customers of all three boat brands a better product and better service. Our skilled engineering department and our sales and marketing teams are looking forward to a more cohesive alignment of our brands.”
After the transition, production will continue for both brands at Premier’s main manufacturing plant in Wyoming, Minn. Specialized production will remain at the plant in New Ulm.
“We’re moving forward and planning ahead for segment growth,” Melbostad said. “We remain dedicated to all three brands and look forward to building our dealer network.”