The Prince George effect comes to Crocs

Sales have surged because of what is being called the Prince George effect.
Author:
Updated:
Original:

Crocs have been a popular choice for those who prefer a quirky boating shoe and now the royal baby is giving the brand a resurgence.

Sales have surged because of what is being called the Prince George effect.

After George wore navy blue Crocband clogs when he was pictured at a charity polo match June 14, Amazon.co.uk said it has seen sales of the style surge, reporting a 1,500 percent rise in sales.

“Once again, Prince George proves there’s no age limit on being a fashion icon,” Daniel Silverfield, who is with vendor management at amazon.co.uk, told WWD. “We’ve seen a 16-fold increase in sales of kids’ Crocband shoes at Amazon.co.uk since the photo of him wearing a pair was released.”

Related

Yanmar Names Power Solutions Division Manager

Carl J. Micu will oversee sales and the development of long-term growth plans.

Lippert Components Rebrands

The company’s core line of marine, RV and commercial products, including Lewmar and Taylor Made, will be branded as Lippert.

‘A Strong Finish to a Strong Year’

Booming demand for boats continued as the year ended, with the industry posting the highest number of sales since 2007.

Culture Summit 2.0

Correct Craft will gather “organizational culture drivers” for its second summit, which will take place virtually March 3.

Quick Hits: January 22, 2021

B.A.S.S. now taking noms for ‘21 Bassmaster High School All-American Fishing Team and Yacht Sentinel teams with Fountaine Pajot to equip its lineup with connected boat technology.

Teak Isle Expands Operations

The Florida-based manufacturer purchased a 45,000-square-foot facility and two additional CNC routers.