The Prince George effect comes to Crocs

Sales have surged because of what is being called the Prince George effect.

Author:
Trade Only Today Editors
Updated:
Jul 28, 2017
Original:
Jun 29, 2015

Crocs have been a popular choice for those who prefer a quirky boating shoe and now the royal baby is giving the brand a resurgence.

Sales have surged because of what is being called the Prince George effect.

After George wore navy blue Crocband clogs when he was pictured at a charity polo match June 14, Amazon.co.uk said it has seen sales of the style surge, reporting a 1,500 percent rise in sales.

“Once again, Prince George proves there’s no age limit on being a fashion icon,” Daniel Silverfield, who is with vendor management at amazon.co.uk, told WWD. “We’ve seen a 16-fold increase in sales of kids’ Crocband shoes at Amazon.co.uk since the photo of him wearing a pair was released.”

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